Saturday, March 17, 2018

Fiat Chrysler Rolls Out New Marketing Campaigns for Jeep Wrangler, Jeep Cherokee

In an effort to infuse some fresh energy into the market for the new generations of two classic models, Fiat Chrysler Automobiles has deployed aggressive marketing campaigns for the 2018 Jeep Wrangler and the 2019 Jeep Cherokee.

Both campaigns are running across television and print, in addition to digital and social channels, including Jeep brand's Facebook, Twitter and Instagram channels. Each video is the first in the Jeep brand campaigns to launch the respective vehicles. The videos are viewable on Jeep brand's YouTube channel.

The "Freedom & Adventure" campaign for Wrangler features a rousing music track set against images of World War II, when the iconic vehicle first served the country's troops, accompanying footage that traverses the decades of the '50s, '60s, '70s through today, tekking the story of the now legendary Jeep Wrangler being brought into life.

An icon that has stood the test of time, significant enhancements and purposeful modifications have been made to progress and modernize the nameplate, but the elements that have made the Jeep Wrangler incredibly timeless and legendary have been fiercely protected. To the hard-core off-roaders and urban adventurers alike, the unmatched Jeep brand spirit is defined by a relentless self-belief, limitless confidence and a joyful sense of possibility. Jeep owners, fans and followers embrace the everyday joys of freedom and adventure and celebrate that spirit in the way that they choose to live their lives.

The Cherokee campaign, "The World Comes With It," opens to a hushed, hypnotic, modern reinterpretation of Fleetwood Mac's "Go Your Own Way." Set against majestic landscapes and natural imagery, "The World Comes With It" launches the new reimagined 2019 Jeep Cherokee. A nameplate that has unquestionably stood the test of time, the Cherokee upholds the Jeep tradition of inspiring design, practicality, safety and legendary capability, continuing the evolution of the brand.

From the cities that embrace the urban landscape to the far reaches of the rugged off-road, Jeep brand owners have license to fully explore any corner of the world. This is the world that comes with the reimagined 2019 Jeep Cherokee, and stands as the universal proposition that is uniquely ownable by the Jeep brand.

Jeep was recently recognized as a 2018 "Cult Brand" Honoree at the annual The Gathering (Society of Cult Brands). Jeep is the first and only automotive brand to be recognized by the association. Eight brands, and their leaders, were honored for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

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