Tuesday, April 24, 2018

Kelley Blue Book Picks Mazda for Performance, Styling Awards

2018 Mazda lineup
Photo: Mazda media website.

Mazda announced Monday that they have added two new awards to their trophy shelf this week, this time winning accolades in the performance and design categories.

Kelley Blue Book selected Mazda for two 2018 Brand Image Awards: “Best Performance Brand” and “Best Car Styling Brand.” This is Mazda’s second year in a row as the winner of “Best Car Styling Brand” award, while the marque is a first-time winner in the “Best Performance Brand category.

These awards recognize Mazda’s dedication toward an excellent driving experience, encapsulating both beauty and performance. Mazda’s lineup is styled through the lens of its elegant KODO—Soul of Motion design. Meticulously engineered and artfully crafted, Mazda’s lineup of award-winning vehicles are a study in what happens when an automaker obsesses over even the smallest details. From body construction and engine technology to the chassis and transmission, Mazda’s innovative, lightweight SKYACTIV Technology combines performance with efficiency, deriving greater enjoyment from driving.

Mazda’s performance credentials are led by the MX-5 Miata sports car. But everything from Mazda’s smallest vehicles to its largest, the three-row Mazda CX-9 crossover SUV, adheres to the commitment of providing a spirited driving experience rather than simply transportation.

The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers. The 2018 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com.

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