Friday, April 13, 2018

March Was a Good Month for Cadillac Sales, GM Reports

If you're Cadillac enthusiast, you just might be pleased to hear that the brand rang up strong sales for March 2018, posting a year-over-year increase of over 25 percent—Cadillac's best March sales during the marque's twenty-second month of consecutive sales growth.

So what Caddy models are driving the growth? In a statement, GM reported that sales were driven by impressive performances of both the Cadillac XT5 and the Escalade, which continues to gain market share with retail sales up 15 percent for the month. The brand’s sedan portfolio also saw robust growth during the first quarter of 2018. Cadillac XTS, CT6, and ATS sales also saw significant gains, the company said.

“March was an exceptional sales month for Cadillac, bringing the first quarter of 2018 to a strong close,” said Cadillac President Johan de Nysschen. “Despite new competition, demand for Cadillac products — especially our SUV portfolio — continues to grow. Having just unveiled the first-ever Cadillac XT4 and CT6 V-Sport at the New York International Auto Show, the prospects of continued growth are excellent.”

Cadillac also boasts the second-highest average transaction price among major luxury automotive brands in the U.S. through March, with the average sale ringing up at around $54,000.

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