Saturday, April 21, 2018

Mazda MX-5 Miata, CX-5 Bring Home the Award Bling in New York Daily News Competition

Photo: Mazda media website.
Mazda Motor Corporation announced this week that two of their models recently earned more industry accolades, winning top segment honors in the 2018 Daily News Autos (DNA) Awards, a competition organized by automotive editors of the New York Daily News.

Daily News editors select winners from nominations in a full range of automotive segments and  classes, selecting models that best represent the “DNA” of a specific segment. The cars, SUVs, trucks and minivans that win DNA Awards not only contain the core requirements and characteristics necessary to credibly serve their expected functions, but they also reflect superior design, engineering, innovation, value and dynamism.

Winner of the DNA Award in the “Best Performance Car” category, the Mazda MX-5 Miata puts lightness and balance at the core of its excellence. Further strengthening MX-5, the roadster’s rear suspension has been retuned to provide greater refinement and communication between the road and the driver. MX-5 is available as both a soft-top roadster and hardtop retractable fastback roadster.

As Mazda’s best-selling vehicle in the United States, Mazda CX-5 continues to deliver many technologies and refinements that favorably allow it to compete against more expensive premium SUVs. New York Daily News’ “Best Small SUV” adds to a growing list of industry accolades that include Car and Driver’s “10 Best Trucks and SUVs,” Insurance Institute for Highway Safety’s recognition of “Top Safety Pick” and WardsAuto “10 Best UX” for its intuitively designed cabin.

For 2018, CX-5 further improves its performance and efficiency with new cylinder-deactivation technology that can reduce fuel consumption by shutting down the two outsid cylinders. Mazda is the only automaker to offer this technology on a four-cylinder engine in North America.

For the 2018 awards, editors divided the new vehicle market into 16 segments. All eligible vehicles for the 2018 DNA Awards have a base price under $100,000. Nominees were required to be 2018 model-year vehicles and they needed to be on sale by February 1, 2018.

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